Double Page Spread Conventions

Basic conventions of a double page spread

• A large image, this image is usually direct address as the celebrity is looking directly into the camera, which entices the reader and makes the magazine more encouraging to buy.
• A quote/ pull quote, a quote taken from the interview presented as the headline, or positioned by the picture or even used to break up the text. This gives a shocking grip to the reader, making the buyer want to read the article. 
• The use of presenting the celebrities name in a bold font, to make it clear the importance and the fact they are a celebrity. 
• A stand first, which is a brief explanation of who the celebrity featured is, this is useful to readers who are not aware of the celebrity. 
• Text, this is usually a Ariel font and a size 11 pt. However, sometimes different magazine use different fonts to match the genre of the article. 
• Drop cap, this is the beginning letter of the article which is presented in a much larger and bolder font, often in a different font or style, indicating the start of the article.
• The text is usually set into 3 to 4 columns, the text is organized and presented all over the page.
• The page number and name of the magazine is presented in the same font throughout.
• The main image relates to the article and artist, the image is used to present the double page spread as a piece of art.
• Headline of the magazine is always short, attracting the reader.
• By lines are used in double page spreads as this credits the photographer and the writer.
• Double page spreads use a informal mode as this is more relaxing for the reader.
• Colour scheme runs throughout the magazine therefore it does not over power the article. The colour scheme connotes the genre of the magazine, for example red or black is most commonly used in metal or rock magazines, such as NME magazine which uses a red title and colour scheme.