Question Two- Evaluation

How does your media product present particular social groups?

The genre of my music magazine is indie rock. In order for my magazine to be successful, the magazine would have to appeal to the target audience. The target audience is typically white British, aimed between 16 years to 25 years of age.

The male gaze is discussed by Laura Mulvey, this is used to describe how the audience is placed in to perspective of a heterosexual man. For example female characters are usually shown wearing hardly any clothing therefore they can be sexualised within the media. Alternatively males are shown on front covers as other males inspire to be like the successful males shown, as they believe they will become cool, get girls and rich. Therefore males buy the magazine to find more information on the artist, to become like them. They believe my conforming to the artist, as an example gelling their hair back and dressing the same as the star image, they will become successful as they get older like artists such as Alex Turner. The audiences of younger teenagers such as 16 year old boys are interested in getting with girls and the idea of being cool, therefore they will buy the magazine to conform to the genre, believing in a couple of years they will become this successful artist.

As an example Alex Turner conforms to the genre expectations as he typically represents himself as the star image as he dresses in white t-shirt and skinny jeans. Alex Turner conforms to look like artists such as Elvis Presley. Alex Turner is successful as he represents himself to look and be cool and fits within the target audience, white British. 

My artist represents these particular social groups as he conforms to the genre expectations of indie rock. I ensured that my artist is compared to Alex Turner, as they are stereotypically dressed the same, in black skinny jeans and a white t-shirt. My artist also conforms to this representation as he has product in his hair and is styled back, typically like artists such as Alex Turners. My artist is represented as cool by the pose he using, jacket slung behind his back and engaging in eye contact and uses the serious pose. These represent social groups as younger, target audience will inspire to be like this successful artist by buying the magazine and conforming to these genre expectations.